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Member Communication Master Class

Member Retention Master Class


COMING SOON... Instagram Master Class!

Member Communication Master Class

A comprehensive education on every aspect of Member Communication. From engaging content to apps, podcasts and the power of video, you'll complete this course with more than enough ability to strategize your Member Communication and create a well-organized plan.

Member Retention Master Class

Gain a thorough understanding of how onboarding, the member experience, community involvement, and even employee retention, impact how your members feel about the club. This course will help you fine-tune your member relations strategies to positively impact your retention rates.

The Member Communication Master Class contains:
  • Lesson 1: Create Engaging Content
  • Lesson 2: Effective Email
  • Lesson 3: Social Media Management
  • Lesson 4: Websites
  • Lesson 5: Apps & Podcasts
  • Lesson 6: Newsletters & Flyers
  • Lesson 7: Video
  • Lesson 8: Renovation Communication
  • Lesson 9: Crisis Communication
  • Lesson 10: Strategic Planning

In addition to these comprehensive lessons, you receive two Bonus Lessons!

  • Bonus 1: Managing Brand YOU
  • Bonus 2: Elevate Member Traditions
The Member Retention Master Class contains:
  • Lesson 1: Recruit the Right Members
  • Lesson 2: Warm Welcomes & Orientations
  • Lesson 3: Tracking Your Members
  • Lesson 4: Elevated Member Experiences
  • Lesson 5: Legacy Members
  • Lesson 6: Personalized Communication
  • Lesson 7: Dress Code
  • Lesson 8: Community Involvement
  • Lesson 9: Waitlist Retention
  • Lesson 10: Employee Retention

In addition to these comprehensive lessons, you receive two Bonus Lessons!

  • Bonus 1: Finding Inspiration for Member Events
  • Bonus 2: Closing the Generation Gap

Take advantage of these special offers!

Enroll in either/both Master Classes today and receive:

  • 10 Lessons
  • 2 Bonus Lessons
  • Handouts and team activities included in each lesson
  • Save $200 when you purchase both Master Classes (plus additional bonuses)
  • Learn at your own pace: All lessons & handouts are available at once
  • Monthly Live Office Hours with Shanna ($500 Value)
  • Enjoy the convenience of learning from any device
  • Email support from Shanna

Each Master Class is $997 and includes all of these special offers!

Enroll in one or both Master Classes


30-Day Money Back Guarantee: I stand behind all my trainings and this one is no exception. I know if you put what you learn to use, awesomeness will ensue. If you are unhappy for any reason, I offer a full 30-day money back guarantee. Totally risk-free. Contact me by email within 30 days of your purchase, after having viewed at least five videos and completed one team activity, and I will provide a refund.

This education is made for YOU!

The Master Classes are ideal for Communication Directors, Member Relations & Marketing Directors, Membership Directors, and General Managers. Every department has a role in Member Engagement, Communication, and Retention...therefore department directors in Catering, Golf, Tennis, Sailing, Food & Beverage and others will also find value in and benefit from this education. The Master Classes are perfect for team building. 

Highland Country Club

Shanna does not disappoint!  She provides great information, real world examples, and wonderful resource tools for you to refer to later.  I highly recommend Shanna's Workshops to both the newcomer and veteran in the private club industry, there is something shared that will resonate with everyone to enhance their skills. -  Amy Minnix

The Peninsula Club

Shanna was unbelievably helpful. She is not only very informative and full of wonderful advice, she speaks about clubs and the business in a way that makes you want to step your game up. I am walking away from her workshop with organizational tools and ideas that I don’t know how I have lived without before. I am also walking away excited and energized. - Lindsey Kreger

San Diego Yacht Club

Shanna is such a pleasure to learn from. She works hard to make her sessions casual and open for discussion at any point. She’s knowledgeable in Club Communications and makes you think outside of the box and change some of your club priorities. - Casey Allocco

Live Support

Shanna will hold live office hours to help guide you through the lessons and team activities. 

Budget Friendly

For the cost of $997, you are receiving well over $7500 worth of education and consultation.

Secure Platform

The courses and membership are built on the Kajabi platform. User-friendly & secure.

Frequently Asked Questions

Meet Shanna...

Shanna Bright is the Founder of Private Clubs Online and Bright Life Media. Her career in private clubs began as the Member Relations Director at City Club Los Angeles. Through Private Clubs Online, more than 1000 clubs across the US and internationally have participated in PCO programs. Shanna has spoken with several CMAA Chapters and has presented at national conferences for CMAA, CSCM, Asian Club Managers, ACCP and PCMA. She developed the online courses and membership program to deliver actionable strategies to improve engagement, communication and retention.